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Non-linear thinking
T-Mobile Sales Model
T-Mobile fully re-imagined their sales model to be app-native and non-linear. I developed a graphic system that could be used to walk employees through the sales cycle, without creating a false sense of hierarchy for any one step.
The ask?
Visuals that were cyclical in nature, without a defined “step 1” so that employees could instead meet customers where they were, addressing their initial needs first.
Collaborative energy
I worked with strategists on the sales model team to sketch out dozens of non-linear sales flow visualizations until they felt the direction aligned with the desired flow.
Continuous iteration
The sales model changes permeated every facet of the business, so I constantly met with new stakeholders to see how the visuals could be adjusted and incorporated into their own materials.
Rotational versioning
In order to avoid a false sense of “primary action” all graphics were made in multiple versions, rotating the position of each step, and highlighting the “current action” when applicable.
Visual toolkits
I used the final designs to create visual toolkits with separate component parts that could be used to create different sections in instructional materials, and documented best use.
